TOPPS RING POP PUPPIES GF
(6/24/1)
(SRP $4.39) (UPC 887521067749)
CONFIGURATION:
- 1 RING POP PUPPY PER PACK
- 24 PACKS PER GRAVITY FEED
- 6 GRAVITY FEEDS PER CASE
RING POP PUPPIES –PRODUCT INFORMATION
-Ring Pop container
-Similar in size and design as Ring Pop
-Top of gem lifts up to reveal puppy figure inside
-Hinged with snap closure
-5 different color combinations to collect!
-Puppy mini-figures
-20 different characters with an overall unique style
-2 additional rare to collect(glitter, metallic gold) that are randomly inserted
-Coordinating Puppies and Ring design
THE POWER OF THE RING POP BRAND
-Over 35 years of building brand equity!
-Ranked in the Top 25 Kids’ non-chocolate brands*
-Ring Pop has a 96% awareness level among kids**
-Each year, consumers purchase nearly 150 million Ring Pops!
-Ring Pop sales are growing
-In 2018 Ring Pop is projected to be a $50MM brand
THE POWER OF THE RING POP ADVERTISING
-Over 350M TV & Digital Media Advertising impressions
-TV Advertising: Cartoon Network, Nickelodeon, Nicktoons, TeenNick, Boomerang
-1,555 GRPs
-57% reach Kids 6-11
-27.3% Average Frequency
BLIND BAG CATEGORY
Blind collectibles are a white hot trend.
-“While toy industry revenue increased5 percent last year, sales of collectibles were up33 percent, according to data from market researcherNPD Group Inc… Blind bagsales were up 60 percent, increasing more than six fold in the last three years. The surprise moment of opening the packages has a massive audience on YouTube, wheremillionsof videos are dedicated to opening blind bags.â€â€”Bloomberg 2/23/17
The Toy Industry Association Inc. named collectibles one of itstop toy trends for 2017.
A new blind collectible that combines the super-high recognition of the Ring Pop brand with the one thing every kid wants…
A PUPPY!
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