Carlsbad, CA, Tuesday October 27, 2009
Now that the 2009-10 NHL regular season is underway and teams are battling it out on the ice, the Upper Deck Company is proud to unveil the fourth of its NHL Rookies-themed videos that the exclusive manufacturer of NHL trading cards captured during the inaugural Upper Deck NHL Rookie Debut Photo Shoot in Toronto in August.

This week�s vignette is entitled �Lace �Em Up� and shows three NHL newcomers trying their best to satisfy the demands of fictitious hockey coach �Ron Cherry� to properly lace up their skates. Watch as Logan Couture of the San Jose Sharks, PK Subban of the Montreal Canadiens and Eric Tangradi of the Pittsburgh Penguins try their best at lacing �em up. Go to http://www.youtube.com/watch?v=i5BDdTOj4pA to view the fourth of Upper Deck�s amusing �NHL Rookie Boot Camp� videos.

Upper Deck plans to post several more NHL Rookie-themed videos over the next couple of months. The three prior videos can be viewed here:

�Signing Cards� � http://www.youtube.com/user/UDVids#p/u/4/ObJ-E_8lFas

�Taping Sticks� � http://www.youtube.com/user/UDVids#p/u/2/MiuQPFHX5cc

�Mascot Love� � http://www.youtube.com/user/UDVids#p/u/0/1AEf261NkC4

Look for cards of many of the upstart rookies first appearing in Upper Deck�s 2009-10 Series One Hockey release in November as well as subsequent brands including MVP, Black Diamond and Trilogy.



About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com