Carlsbad, CA, Wednesday July 15, 2009
On June 25, 2009, silence was deafening as the world paused to mourn the loss of Michael Jackson. In honor of one of the world�s most prolific performers, The Upper Deck Company is releasing a quartet of short-printed, illustrated insert cards honoring Michael Jackson�s legendary 1993 halftime performance at Football�s biggest game.

On Sunday, January 31, 1993, the sporting world tuned in to watch Dallas battle Buffalo for football�s biggest title game. Adding to the excitement of the annual event, the halftime show stirred up the kind of buzz that only one performer could ever generate: Michael Jackson took center stage and with a set that featured some of his most memorable hits and trademark dance moves, he rocked the house of 98,374. Dallas won the game, 52-17, and Jackson won over a new generation of fans with what many consider the most spectacular halftime show in history.

�Michael Jackson was a unique entertainer whose performances routinely exceeded expectations as he continually tested the boundaries with his music and dance,� said Jason Masherah, Upper Deck�s director of Sports Brands. �After witnessing the outpouring of love at his memorial, we knew the public would appreciate this commemorative collection to celebrate his larger-than-life persona. Both sport and music fans alike will no doubt reminisce about the memorable halftime performance.�

The cards will be available in the August 4th launch of the 2009 UDx Baseball series.