North Las Vegas, NV, Thursday March 26, 2009
Upper Deck�s 2009 SPx Baseball debuted this week and collectors have been buzzing over game-used and autograph buyback packs added to the product. Collectors can find one of these packs in each box along with four jersey cards and one autograph card, on average. With nine 20th Anniversary cards and four Joe DiMaggio �Career Highlights� cards per box, 2009 SPx Baseball is loaded.

The game-used and autographed buyback cards have been purchased from hobby outlets over the last several months. Upper Deck pulled out all the stops and had Professional Sports Authenticators (PSA) slab 10 of the most limited cards in the buyback packs and they are now being offered as exchange cards. Some of those cards include the 1992 Upper Deck Ted Williams autograph card, the 2001 SP Legendary Cuts Joe DiMaggio Cut Signature card and the 2001 SPx Baseball Albert Pujols autograph rookie card, to name a few.

�Adding meaningful content like this is a great way for us to highlight many of the unique cards that helped make Upper Deck the leader in the sports card industry,� said Gabriel Garcia, Upper Deck�s associate brand manager for Baseball. �Collectors will also find tremendous value with each box already with the four memorabilia cards and one autograph card on average.�

Another addition to 2009 SPx Baseball is the return of mystery rookie autograph exchange cards. Collectors who pull these cards can find out which card they will receive by registering the cards online. Upper Deck will announce which players those cards are good for throughout the season. The first card (RR1) will be exchanged for pitcher Koji Uehara of the Baltimore Orioles, a former Rookie of the Year in Japan and two-time Sawamura Award winner for being the top starter in Japan. Uehara signed 25 of these cards in Japanese as well which should create some additional chase.

Start the season off right with 2009 SPx Baseball available in stores now.


CONTENT HIGHLIGHTS:
o Find four (4) jersey cards, two which will be a Dual, Triple, or Quad swatch card, in each box, on average!
o Find One Jersey Autograph or Rookie Signature per box, on average!
o Find a 20th Anniversary buyback pack in each box!
o One (1) 20th Anniversary Memorabilia card per case, on average!
o Look for Three (3) patch cards, one which will be a patch auto per case, on average!
o Look for four (4) Joe DiMaggio Career Highlight insert cards numbered to 425 per box, on average!
o Look for nine (9) 20th Anniversary insert cards per box, on average!
o Collect the complete 100-card SPx set printed with Light/FX technology!

PRODUCT BREAKDOWN
Regular Cards and Rookies
o Base Set � 100 cards � Base set printed with Light/FX technology!

Inserts and Parallel Cards
o Joe DiMaggio�s Career Highlights #�d to 425 (Celebrating Joe DiMaggio�s greatest highlights)
o Nine (9) 20th Anniversary cards per box, on average!

Autograph Cards: (One per Box)
o SPx Rookie Signatures #�d up to 99
o SPx Game Jersey Autographs

Memorabilia Cards: (Two per Box)
o SPx Winning Materials
o SPx Game Jerseys

Memorabilia Cards: (Two per Box)
o Flashback Fabrics
o SPx Winning Materials 2
o SPx Winning Materials 3
o SPx Winning Materials 4

Autograph Cards: (Two per Case)
o SPx Rookie Signature Redemption

Memorabilia Cards: (Three per Case)
o SPx Game Jersey Patch // #�d up to 99
o SPx Winning Materials Patch // #�d up to 99
o SPX Game Patch Autograph #�d up to 50


About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.