Tuesday September 01, 2015

Upper Deck Surprises Kids at the NHLPA Rookie Showcase by Bringing in Top Rookies to Open NHL� Packs Together!

Bringing kids into the hobby has been a focus for Upper Deck for some time. With the 2015-16 NHL� Rookie Class being one of the most anticipated classes in a decade, Upper Deck believes kids need to be a major focus of the company�s marketing initiatives. Therefore, at the 2015 NHLPA Rookie Showcase, Upper Deck invited in a variety of kids for a focus group to open 2015-16 NHL MVP and give us their thoughts on the cards.

As if getting free Upper Deck packs wasn�t enough, the company had a surprise in store for the kids. During each focus group session, the company brought up some of the top rookies from this year�s class to open packs with them. Their reactions were priceless. It was a jaw-dropping, deer-in-headlights moment for them as they got to meet the future stars of the NHL in person.

Upper Deck recorded the reactions of the youngsters for use in a video that will be released in a few weeks on how the company brings fans closer to the game.

View the full article here!